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If you have tried to rotate pages in Acrobat using the Rotate View (View > Rotate View > Clockwise/Counterclockwise) options you may notice that after saving and reopening the document, the PDF doesn’t retain your rotation. To permanently rotate pages in Acrobat:

  1. Go to Document > Rotate Pages
  2. In the Rotate Pages menu select All Pages and choose the rotation direction.
    rotatepages.jpg
  3. If you save the document and reopen it, your PDF will retain the rotation settings

Source: Acrobat Tutorial